Avoiding negative reviews on Amazon

Useful tips from Booksprung today, on keeping your Amazon reviewers happy when they get that all-important “free preview” of your Kindle book. The tips are mostly for big publishers who are shovelling out free chapters at $0.00, in order to try to get into the “Top 100 Free” list, a marketing tactic which is confusing some dumb readers who think they’re getting the whole book.

For the rest of us, the suggestion we all state the word-count in the product description is an important one. Readers are also likely to leave negative Amazon reviews if the ebook has no linked table-of-contents.

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