Account for sales tax when setting prices

Here’s a useful tip for Kindle publishers. Adjust for sales tax when setting your initial price. A nicely price-sensitive tag of £3.99, for instance, becomes a more daunting £4.59 when Amazon’s website auto-adds 15% UK sales tax. To set a list price of £3.89, for instance, you’d set a Digital Text Platform dashboard price of £3.39.

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