Dumbwatch #3

Newb journo is shocked (“shocked, I tell you!”) to discover that Amazon passes on to the publisher the cost of delivery of bandwidth-heavy magazines and newspapers over 3G. Why wouldn’t they do that? Does the paper edition not need a fleet of trucks, the news-stand space, all of which gets paid for and passed on to the reader or absorbed by advertisers? Does the hugely expensive mobile broadband network not need financing?

Time to learn about optimisation for the Kindle, rather than just throwing an InDesign file at the Kindle and hoping the conversion sticks, I’d say. How about partnering with Instapaper, PC Pro, to offer a buffet style (and thus a lighter bandwidth) approach for readers? I mean, really, I don’t need the section on business networking devices and many other sections.

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