Buying Amazon reviews

Indie publishers dependent on fake Amazon reviews, watch out

“Cornell researchers, who recently published a paper about creating a computer algorithm for detecting fake reviewers.”

I’d imagine they’re easy enough to detect – always a ridiculous 5 star rating, always at least six superlatives, very few specifics about the book (since it hasn’t been actually read), no criticisms. There are usually about three or four of them, all clustered together in time. I’d imagine most potential readers have developed a nose for such things, by now.

The article also points out a far more evil thing than boosterism, though — fake negative reviews placed by competitors.

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