Consumer Attitudes Toward E-Book Reading

A major new study, Consumer Attitudes Toward E-Book Reading. Four take-away facts…

* Market share for ebooks was 16% at the end of summer 2011.

* 51% of ebook buyers don’t buy direct from their ereader device. My guess would be that this is because a good 50% of users simply can’t figure out how to wrangle the setup of the wireless connection to their wi-fi router.

* eReader owners spend more annually on books after they get their device.

* Academic and technical books are twice as likely to be purchased for an iPad as for a Kindle.

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