Statistics on how readers find out about books online

“How Consumers Discover Books Online”, a February 2012 talk at O’Reilly TOC 2012…

“Otis Chandler, CEO of Goodreads, would like to provide an in-depth quantitative and qualitative analysis of consumer behavior in discovering books online. Who is searching for books online? What are their personas? How are they discovering books? How many are they discovering, and how many do they go on to read? Are there strong influencers? What factors can help a book get discovered online? How is the picture different for books in the head vs the long tail?”

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