A Soft Landing on Normandy

Peter Brantley reports on the future of ebooks for Publishers Weekly, A Soft Landing on Normandy

“Almost every single startup that is delivering authoring tools — either for designing and producing content, maintaining a full-bore content management system, or simply supporting an interim level of annotations or fragmentation — is building their own proprietary web-based layer that is largely HTML5-based yet also capable of linking to software development kits and libraries needed to support the export of rich app experiences. In other words, everything is baroque, and nothing in the standards space works well enough across the range of possible uses to be a default rendering environment. It is very much as if we are back in the Middle Ages scribbling on parchment, whittling our own quills from feathers we have on hand, drawing up whatever ink we have available. Our 21st Century parchment is a world-wide digital canvas, but our quills are hand-crafted.”

That can potentially make sense for presenting high quality specialist non-fiction/textbooks with complex layouts, which I’d suggest is where these startups are going with these tools. If they can create something that is easy enough for publishers to use, but which can produce good looking easy-to-update expensive non-fiction in iPad editions, then they stand a chance of a buyout by a major publisher.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s